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		<link>http://asthewordturns.wordpress.com</link>
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		<title>social plays dirty&#8230;.how do squaky clean corps respond?</title>
		<link>http://asthewordturns.wordpress.com/2010/07/15/burn/</link>
		<comments>http://asthewordturns.wordpress.com/2010/07/15/burn/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 15:57:02 +0000</pubDate>
		<dc:creator>justinep</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://asthewordturns.wordpress.com/?p=258</guid>
		<description><![CDATA[One of the main concerns that companies have with releasing their brand into the claws of comments and reviews and conversations is that most online banter and commenting includes some degree of crass. Letting harsh/crass/contrary ideas into the fray means tarnishing a squeaky clean image.. I agree that it&#8217;s easier for Coors Light than for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=asthewordturns.wordpress.com&amp;blog=6610118&amp;post=258&amp;subd=asthewordturns&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">justinep</media:title>
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			<media:title type="html">vintage-dirty</media:title>
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		<title>5 things that should (but don&#8217;t) accompany every content audit.</title>
		<link>http://asthewordturns.wordpress.com/2010/07/09/5-things-that-should-but-dont-accompany-every-content-audit/</link>
		<comments>http://asthewordturns.wordpress.com/2010/07/09/5-things-that-should-but-dont-accompany-every-content-audit/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 16:17:15 +0000</pubDate>
		<dc:creator>justinep</dc:creator>
				<category><![CDATA[talking content]]></category>

		<guid isPermaLink="false">http://asthewordturns.wordpress.com/?p=250</guid>
		<description><![CDATA[How do i say this nicely? Ok, I can&#8217;t. So here goes&#8230; What is the point of taking a snapshot of all the content on a site if nothing becomes of it? It&#8217;s one of those black holes of content that no one seems to take notice of because too few people understand what the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=asthewordturns.wordpress.com&amp;blog=6610118&amp;post=250&amp;subd=asthewordturns&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">justinep</media:title>
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			<media:title type="html">this is your content audit.  </media:title>
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		<title>no wonder people think content strategy is boring.</title>
		<link>http://asthewordturns.wordpress.com/2010/07/08/no-wonder-people-think-content-strategy-is-boring/</link>
		<comments>http://asthewordturns.wordpress.com/2010/07/08/no-wonder-people-think-content-strategy-is-boring/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 16:58:56 +0000</pubDate>
		<dc:creator>justinep</dc:creator>
				<category><![CDATA[talking content]]></category>

		<guid isPermaLink="false">http://asthewordturns.wordpress.com/?p=233</guid>
		<description><![CDATA[Part of the elevator pitch for content strategists is that we create, evaluate, monitor, and contribute content. Is it just me, or do these terms make you want to curl up and go sleep a corner somewhere? Yes the words are accurate but they sound scientific and one-dimensional when sandwiched all together like that. It&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=asthewordturns.wordpress.com&amp;blog=6610118&amp;post=233&amp;subd=asthewordturns&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">justinep</media:title>
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		<title>syndication gives the gift of shelf life</title>
		<link>http://asthewordturns.wordpress.com/2010/07/08/210/</link>
		<comments>http://asthewordturns.wordpress.com/2010/07/08/210/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 01:32:58 +0000</pubDate>
		<dc:creator>justinep</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[what i do]]></category>

		<guid isPermaLink="false">http://asthewordturns.wordpress.com/?p=210</guid>
		<description><![CDATA[One of the most fascinating things about content is how long it lasts. The article above was posted originally in 1999, in a small digital and print magazine called &#8216;Divorce&#8217; (long story &#8211; no I have never been divorced but I did work as an editorial assistant at one of the most depressing magazines ever.) [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=asthewordturns.wordpress.com&amp;blog=6610118&amp;post=210&amp;subd=asthewordturns&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">justinep</media:title>
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			<media:title type="html">iVillage</media:title>
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		<title>cibc youth portal</title>
		<link>http://asthewordturns.wordpress.com/2010/07/08/cibc-youth-portal/</link>
		<comments>http://asthewordturns.wordpress.com/2010/07/08/cibc-youth-portal/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 01:28:29 +0000</pubDate>
		<dc:creator>justinep</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://asthewordturns.wordpress.com/?p=207</guid>
		<description><![CDATA[CIBC Youth Portal We developed this site from the ground up, devising a content calendar for one year’s worth of articles and then researching and writing each one. The team worked closely with the CIBC client to deliver an entire portal that would serve the needs of Canadian youth.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=asthewordturns.wordpress.com&amp;blog=6610118&amp;post=207&amp;subd=asthewordturns&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">justinep</media:title>
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			<media:title type="html">CIBC</media:title>
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		<title>we are free (revisited)</title>
		<link>http://asthewordturns.wordpress.com/2010/03/11/we-are-the-elephant-revisited/</link>
		<comments>http://asthewordturns.wordpress.com/2010/03/11/we-are-the-elephant-revisited/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 19:43:03 +0000</pubDate>
		<dc:creator>justinep</dc:creator>
				<category><![CDATA[talking content]]></category>

		<guid isPermaLink="false">http://asthewordturns.wordpress.com/2010/03/11/we-are-the-elephant-revisited/</guid>
		<description><![CDATA[A year ago I wrote about how Twitter gives us the potential to rally, recruit and lobby en masse. Within that year, we did it, powerfully,   for everything from elections to catastrophe relief. Interesting to look back and see how we really took this social influence to the next level. &#8212;&#8212; [originally posted Spring [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=asthewordturns.wordpress.com&amp;blog=6610118&amp;post=176&amp;subd=asthewordturns&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">justinep</media:title>
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			<media:title type="html">n696525444_996156_5779</media:title>
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		<title>On the seventh day, God created the Internet.</title>
		<link>http://asthewordturns.wordpress.com/2009/06/01/162/</link>
		<comments>http://asthewordturns.wordpress.com/2009/06/01/162/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 16:34:30 +0000</pubDate>
		<dc:creator>justinep</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://asthewordturns.wordpress.com/?p=162</guid>
		<description><![CDATA[It&#8217;s happened. I&#8217;ve been swept up in the great eBook debates, along with the rest of the brouhaha that&#8217;s taking place in the publishing industry right now. And you know what? I&#8217;m not nervous or overwrought, I&#8217;m not wringing my hands or wiping down my forehead. I&#8217;m excited! When I went to Europe about a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=asthewordturns.wordpress.com&amp;blog=6610118&amp;post=162&amp;subd=asthewordturns&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">justinep</media:title>
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		<title>An infinite supply of demand</title>
		<link>http://asthewordturns.wordpress.com/2009/05/30/an-infinite-supply-of-demand/</link>
		<comments>http://asthewordturns.wordpress.com/2009/05/30/an-infinite-supply-of-demand/#comments</comments>
		<pubDate>Sat, 30 May 2009 03:22:28 +0000</pubDate>
		<dc:creator>justinep</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://asthewordturns.wordpress.com/?p=159</guid>
		<description><![CDATA[If social collaborators are potential buyers, and are somewhat representative of the demand, the supplier/artist/creator can probably assume that the sea of collaborators (demand) is as infinite as the sea of ideas (product). Not that every product will be a success, but maybe the demand is as fluid and malleable as the supply.  Just as [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=asthewordturns.wordpress.com&amp;blog=6610118&amp;post=159&amp;subd=asthewordturns&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">justinep</media:title>
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		<title>Using Twitter to Create the Life you want</title>
		<link>http://asthewordturns.wordpress.com/2009/04/30/using-twitter-to-create-the-life-you-want/</link>
		<comments>http://asthewordturns.wordpress.com/2009/04/30/using-twitter-to-create-the-life-you-want/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 01:08:56 +0000</pubDate>
		<dc:creator>justinep</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://asthewordturns.wordpress.com/?p=152</guid>
		<description><![CDATA[I know that it sounds absurd, and 6 months ago I would never have had such a thought. But then I started using Tweetie on my new Mac (at my new job) and started really getting into searching people out and following individuals who are doing or saying or referring to things that interest me. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=asthewordturns.wordpress.com&amp;blog=6610118&amp;post=152&amp;subd=asthewordturns&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">justinep</media:title>
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		<title>Internet killed the Journalist Star?</title>
		<link>http://asthewordturns.wordpress.com/2009/04/15/internet-killed-the-journalist-star/</link>
		<comments>http://asthewordturns.wordpress.com/2009/04/15/internet-killed-the-journalist-star/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 15:00:04 +0000</pubDate>
		<dc:creator>justinep</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[dinosoar]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[New World]]></category>
		<category><![CDATA[NY Times]]></category>
		<category><![CDATA[story]]></category>

		<guid isPermaLink="false">http://asthewordturns.wordpress.com/?p=137</guid>
		<description><![CDATA[When Maureen Dowd refers to &#8220;Web sites like Google&#8221; in her NY Times Op-Ed, I instantly cringe. Nobody puts baby in the corner calls Google a Web site! If journalists don&#8217;t want to be dinosoars, they shouldn&#8217;t act like dinosoars. Common journalists, pony up. This is not the first time that I&#8217;ve found hints of ludditism lurking in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=asthewordturns.wordpress.com&amp;blog=6610118&amp;post=137&amp;subd=asthewordturns&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">justinep</media:title>
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