Part of the elevator pitch for content strategists is that we create, evaluate, monitor, and contribute content. Is it just me, or do these terms make you want to curl up and go sleep a corner somewhere? Yes the words are accurate but they sound scientific and one-dimensional when sandwiched all together like that. It’s actually the ‘evaluate and monitor’ ones that I dislike most. How about scan and assess?Audit and analyze? Evaluate and Monitor sounds too passive. Part of my mandate for digital content’s renaissance is making sure that we no longer merely collect and watch and allocate.
There are people who look at content as shipping and receiving. These are the people who don’t read it… To me, it’s a curated set of messages that create the symphonic experience of brand.
Don’t forget it – and don’t let me forget it either. : )
